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Business Digital Marketing Strategies Matter – Here’s Why

A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one.

And yet, on the ground, most companies remain unconvinced. Studies shows that a full 50% of marketers have active digital marketing programmes, but no defined strategy at all. This is actually a slight increase from the previous year, when the figure was 46%. The other half is divided between those who have a stand-alone digital strategy (16%), and those who have integrated it into a more general marketing plan (34%). The latter are probably more advanced marketers, for whom digital marketing has become ‘business as usual’. I’m sure that many of the 50% of companies that do not yet have a written strategy are using digital media effectively and could certainly be getting results from their search, email or social media marketing. digital marketing Massachusetts will tell you a strategy is the best option. Here are two reasons why:

1. A written strategy gives you direction and focus

Companies that have not written down their approach may have a general sense of what they want to do online and what their tactics are, but are unlikely to have properly defined some of the essential elements.

For example, they may know that they want to get more visits to their website, but can they say how many? They may want to gain more customers, but can they pinpoint by what percentage, or through which channels?

Without specific goals, it’s harder to know exactly what you need to do online, and later to measure how successful you are.

Creating a written strategy forces companies to tackle these crucial questions, as well as formulate a powerful online value proposition, narrowly define the target audience, and carefully consider all the other building blocks for an effective digital programme.

2. It ensures everyone is on board – and on the same page

Ensuring that there is broad support for your digital activity within your company can be difficult.

This is much easier to obtain if you have written documentation that spells out what you are aiming to accomplish, how it fits in with the company’s other marketing priorities, and gives you a way of measuring whether it’s working or not. Suddenly you have a digital programme that can be promoted and defended, rather than just “something some of us dabble in”.

Moreover, it ensures that there is a vision and method that everyone has to sign up to. Without a written strategy, every manager and director is free to project their own aims and priorities on the online activity, and all too often, the result is that everyone is working at cross-purposes without ever realising it.  Clarity is essential!

3. You’ll be better resourced

If you’re working without a strategy, it will be harder to work out in advance what budget your digital programme needs in order to succeed, and what kind of skills your staff need to execute it.

Sure, you can apply for more funding and hire staff as and when the need arises, but you’ll always be on the back foot. Surely it would be more efficient – and easier to successfully make the case – if you were able to present a long-term plan for budget and staff members?


5 Fashion Mistakes Men Make

There is a dramatic increase in fashion magazines aimed at men and the term ‘metrosexual’ is thrown around for any man who knows how and when to moisturise. If you’ve noticed over the last couple of years that the number of style-conscious men has risen you would be correct. Maybe now is your time to get involved and start sloughing off the socks and sandals look and go for the more tailored and slim-line look instead. Either way, choosing to improve the way you dress is a good start and something you should do for yourself. The trouble is, it can look like a minefield when it comes to getting started with your new look and the last thing you want is to be too overwhelmed by brand names of clothes out there and when phrases like Where to buy Olymp shirts and menswear online wrangler texas jeans are thrown to someone who hasn’t a clue about fashion, it can make them want to curl up into Primark’s finest and stay safe. We’ve compiled a list of the big five mistakes men make when shopping for themselves so take a look, go against the grain and shine!

Suits, trousers, jeans and tops; if it’s too big, send it to charity shops. Clothes that are a size or two too big for you should not have a place in your wardrobe. When you buy from brands and want to purchase brook taverner suits, you want it to fit you and fit you well. Larger clothing doesn’t actually make you look bigger and better. Ill-fitting tops that hang off the shoulder showing the seams halfway down the upper arms actually make you look small and sloppy. Trousers you buy should never pool round the ankles as if you’re trying to mimic Coolio in the music video for Gangsters Paradise. Get yourself to a tailor, or even your gran if she’s good with a needle and deft with hemming, and get those trousers broken properly. They should sit halfway down the back of the shoe heel and no lower.

Shoes with round toes are your friend! You were not born with boxy feet and square toes so the rounded shoes are your way to go. The absolute definition of a ‘lad’ look is to go out in smart jeans and an untucked shirt and sometimes this bleeds into the office look. Untucked office shirts are not smart nor are they nice to look at. It shows as if you don’t know how to dress yourself and let’s face it, you DO. Show off and tuck that shirt in! Now you’ve sorted out your wardrobe where are you going to keep all your cards and cash? Hopefully not the same battered non-leather wallet you’ve used all this time? An awful wallet can kill your outfit so get yourself a new slimline card holder for those notes, cards and ID.


Dealing With IT Storage In The Summer Months

Everyone loves a good summer holiday and the idea of spending the entirety of July and August in the Costa del Office is never preferable. Not everyone gets that chance to go away in the summer time due to the high prices but sometimes, depending on the type of company you work for, July and August are actually quiet months for a business. This is usually because the head honchos of the company have disappeared off for a couple of weeks and with the air conditioning ramped up and everyone sweating it out in the office, it can be a pretty miserable few weeks.

The best thing to remedy this situation is of course, booking a holiday enough in advance that it doesn’t cost as much as a last minute getaway. Where this isn’t possible we’ve put together some top tips for you to be as comfortable as possible while working in the office this summer. Whether you’re working in a shop, a restaurant or in a large open plan office dealing with File and Document Protection you can be assured that you can be comfortable.

  1. Reclaim that lunch break! Take a long walk and if you’re fortunate enough to work near a body of water or a park, take your lunch there and sit in the shade. Soak up the vitamin D from the sun and pretend you are going to be in the sunshine. It’ll lift your mood and make you shake off the office humidity for at least an hour.
  2. Organise a picnic. Does your company hold any kind of summer shindig? Maybe that could be your job! Summer can be long especially in the city and while you’re sitting sorting document storage systems for computers for the next quarter you could be choosing a location of your next party with your colleagues.
  3. Exercise. Okay so we understand it’s roasting hot in the office but on those lunch breaks going for cooling walks in the shade and getting that heartrate up, especially if you have a shower room in your office building you can cool off really fast!
  4. Air condition. While not everyone has the same tolerance for higher temperatures it rings true that not everyone has the same tolerance of low temperatures. Grab the office together and those who need it to be cooler can have it on half the day while the other side of the office wear cardigans. After lunch, compromise and use desk fans so the others don’t have to spend their days wearing winter clothes to the office.
  5. Rethink the wardrobe. Don’t come to work in knee high boots or thick tights. You will boil in your seat. Make sure you rethink your work wardrobe and buy in some floaty clothing to keep cool in an otherwise warm environment. Keep it work appropriate though, hot pants are not the one to wear to meetings in the boardroom.

Should You Go Paperless?

Choosing to go paperless in your office is a big deal. Every office has filing cabinets wall to wall and choosing to ditch those and scan all your paperwork over to First Class Document Management is something of a feat and finding the appropriate document management company to assist can be difficult. Managing paperwork can be a tiresome and every business has documents that they must maintain for legal compliance and operational business needs. As the business grows, the sheer volume of documents chucked into those cabinets and generated regularly can sometimes become a physical burden.

Although many companies look for document storage solutions for their physical records, the most efficient way to manage paperwork is to create digital copies of their important files and store them on the Cloud or in a server in the office. That is where an online document management system can help your business to grow and improve. Entering the digital world even more than you already are in it is important for your company in every aspect.  Every important company record or document can be scanned and converted to digital files and shared among the staff. Staff can be trained in how to manage the documents that are uploaded and learn to edit them with timestamps and date stamps. This way, documents can be tracked and controlled and there’s less risk of duplication. Important files that are relevant to client details like finances and personal information can also be far more secure with online lock and key.

It is widely known that having online access to documents means that remote working is becoming more and more prominent. Digital files provide quick access and instant backups for a business’s entire collection of records and can be accessed from anywhere with an internet connection.

A document management system, also known as a DMS, provides storage, version control, security, indexing, and remote retrieval.  This makes it easy for businesses to quickly reference and retrieve any or all of their information from anywhere. When meetings are called halfway round the world or you have offices for your company in different areas of the world, this can be an absolute God send as the easy access means that companies have the breadth to expand their business and the ability to recover the documents in the event of a disaster is perfect.

Electronic document management is fantastic security for high profile clients and their documentation. Laws in virtually every industry require the ability to access any documents you have stored quickly and easily ensure compliance with an audit, lawsuit, or any other legal matter.

Discovery laws require the quick disclosure of documents, and document management systems streamline the process.  Document scanning and online storage can make all of these files accessible instantly as they are needed. Filing and re-filing of previous versions of documents can create mistakes and cost your company money.


How To Work Well With A PR Agency

Many companies who work with PR Agencies or marketing agencies often ask themselves how they can maximize on their relationship with each other. They ask what makes a great relationship between client and agency and asking these questions can make a difference to the relationship. You could be working with Marketing and Promotion Agencies for Healthcare and need the assistance of a PR agency so understanding how to work with one is important.

1. Ask how you can have the best client relationship. It seems like a simple question, but some clients never ask how they can enable PR agencies to do the best job on their account. If you’re going to pay for a PR agency, why not help them succeed? It’s like buying a brand-new car. It can get you to where you want to go, but if you never take the time to fill up with gas or change the oil every 3,000 miles, you might as well start walking.

2. Have a good product or service. Products all have basic quality standards to meet. Cars shouldn’t break down. A laptop should turn on and allow you to do basic computing. But none of these is what make consumers enthusiastic about products. I know you have the “most revolutionary product since the television,” but does it do anything beyond the bare minimums to be recognized in the product category?

3. Communicate. Communication starts with the getting started meeting/call and must continue throughout the campaign. Sharing goals and expectations with your agency early on can help them achieve your PR and growth objectives. Your PR team can do great things if they are in the loop. So what are good things to communicate?

• Upcoming product announcements
• New company hires
• New company partnerships, big customers, etc.
• Upcoming events or tradeshows your company is attending or hosting
• Interesting things that are happening within the industry
• Anything else you think could possibly be relevant to the media (refer to No. 5)

4. Provide feedback. A PR agency is doing a great job getting interest and securing coverage, but the client doesn’t give them any feedback on whether the coverage is even moving the needle with Web traffic, conversions, sales, etc. Agencies can change their focus relatively quickly if they are informed the current PR plan needs to be scrapped, but they need client feedback. Also, it’s always nice to give them a “good job” or “this is awesome” when securing a big coverage hit. They know you pay them to get coverage, but it’s always nice to get a “thanks” every once in a while. Don’t you agree?

5. Understand that they are the experts. Though agencies love suggestions and feedback, as I mentioned, it is also important that clients recognize that they are the experts and that they are paying the agency to know and deal with the media. Sometimes, companies need to trust them to do their jobs – even if it isn’t something that they necessarily want to hear.